Following significant internal discussions 2014 and 2015, Harristown began work to convert largely vacant class B and C office space downtown into apartments, intending to add more residents living in close proximity to work, retail and other amenities, following the principles of new urbanism. A study of the downtown residential real estate market was commissioned, which found that the market could absorb up to 300 additional units within the next three years, and that B and C office demand was declining, therefore market rate rental units were developed where possible, within existing vacant office, a more prudent use of space.
The first apartment project, opened in 2016, was 22 luxury apartments within Strawberry Square, called The Flats at Strawberry Square. Two additional units were added in 2017.